Also called cross-leaved heath. Got its common name from the leaves that grows out from the stem in a cross of four leaves. Native in western Europe. In Swedish “klockljung” that translates to “Bell ling”. The name is probably from the bell shaped flowers. Even if the Swedish name suggest so, it does not make any sound. However both the Swedish and the English names suggest involvement from the church.
Ring, ring give somebody a call, ha de Gött!